University introducing new graphic identity
Princeton NJ — Princeton University is introducing a new graphic identity that is intended to provide a strong, consistent look across a range of media and materials produced by members of the campus community.
The new identity system includes a redesigned University shield and a new typeface called Princeton Monticello. It also includes a new University signature, which brings together the redesigned shield with the Princeton University wordmark in the new typeface.
The signature is now available for use by campus community members through the Office of Communications. All elements of the new system are expected to be available for use later this fall.
“The new graphic identity incorporates a look that is familiar and timeless yet bold,” said Lauren Robinson-Brown, director of communications. “This system offers the University an opportunity to present a more consistent professional image that invokes both Princeton’s tradition and reputation for excellence as well as its mission of striving for innovation. We believe this blends the best of the components that have represented Princeton visually for many decades.”
The latest version of the University Register incorporates the new graphic identity.
Elements of the new identity can be seen in this issue of the Princeton Weekly Bulletin, which utilizes the new typeface and shield in the redesigned masthead and throughout the newspaper. It will be used on all official Princeton publications, most of which are created by the communications office.
Campus community members are encouraged to use the graphic identity for their publications, websites and business materials. Items such as business cards, stationery and envelopes bearing the new identity will be available from the Office of Printing and Mailing. The communications office is developing a style guide, website and other tools to help others implement the new system.
The redesigned shield is wider and rounder than the existing shield, and the black outline around the shield has been removed to simplify and modernize its look. The new typeface, by renowned type designer Matthew Carter, has a historical connection to the University. It is based on an 18th-century American typeface that was revived in the 1950s for the Princeton University Press.
The new graphic identity was developed by the New York-based design firm Pentagram. The firm worked with a steering committee, chaired by University Vice President and Secretary Robert Durkee, that included representatives from numerous University offices and departments. The project, which began in 2004, involved input from faculty, staff and students across campus.
Questions can be directed to Laurel Cantor, director of publications, at lmcantor@princeton.edu.
